Privacy Policy

1) Information about the Collection of Personal Data and Contact Details of the Controller

1.1We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Moin Marketing GmbH, Alter Teichweg 25, 22081 Hamburg, Deutschland, Tel.: +49 40 226 09 717, E-Mail: info@moin-marketing.com. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.

1.4 You can contact the Data Protection Officer of Moin Marketing GmbH using the following details:

Email: datenschutzbeauftragter@moin-marketing.com
Address: Herting Oberbeck Datenschutz GmbH, Hallerstr. 76, 20146 Hamburg
Website: https://www.datenschutzkanzlei.de

2) Data Collection When Visiting Our Website

When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you reached the page
Used browser
Used operating system
Used IP address (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

3) Cookies

To make visiting our website attractive and enable the use of certain functions, we use so-called cookies on various pages. These are small text files stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual scale. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie.

Insofar as personal data is also processed by individual cookies implemented by us, processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our internet offer more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive in this case (third-party cookies). If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Opera: http://help.opera.com/Windows/10.20/en/cookies.html

Please note that if cookies are not accepted, the functionality of our website may be limited.

4) Contacting Us

When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, then an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your inquiry. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) Online Appointment Scheduling

Own Function for Online Appointment Scheduling
We process your personal data within the framework of the provided online appointment scheduling. You can see which data we collect for online appointment scheduling from the respective input form or the appointment query for appointment scheduling. If certain data is necessary to carry out online appointment scheduling, we will mark this accordingly in the input form or during the appointment query. If we provide you with a free-text field in the input form, you can describe your concern in more detail there. You can then also control which data you would like to enter additionally. Your provided data will be stored and used exclusively for the purpose of appointment scheduling. When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations required to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as the legal basis. If you have given us consent to process your data, processing is carried out based on Art. 6 para. 1 lit. a GDPR. Consent given can be revoked at any time by sending a message to the person responsible named at the beginning of this declaration.

Calendly
This website uses the software “Calendly” of the provider Calendly, LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA, to provide an online appointment booking function.
For the purpose of scheduling appointments, first and last name as well as email address (and possibly the phone number if a telephone appointment is desired) are collected in accordance with Art. 6 para. 1 lit. b GDPR and transmitted to Calendly on the basis of our legitimate interest in effective customer management and efficient appointment administration in accordance with Art. 6 para. 1 lit. f GDPR and stored there for appointment organization. This may also result in data transfers to Calendly, LLC servers in the USA.
After holding the appointment or after the agreed appointment period has expired, your data will be deleted by Calendly. We have concluded a data processing agreement with Calendly in which we oblige Calendly to protect our customers’ data in accordance with legal requirements.
Details on Calendly’s privacy policy can be found here: https://calendly.com/pages/privacy

6) Use of Single Sign-On Procedures

Facebook Connect

On our website, you can register to create a customer account or to register using the social plugin “Facebook Connect” of the social network Facebook, operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), within the so-called Single Sign-On technology, if you have a Facebook profile. The social plugins of “Facebook Connect” on our website can be recognized by the blue button with the Facebook logo and the inscription “Login with Facebook” or “Connect with Facebook” or “Log in with Facebook” or “Sign in with Facebook”.

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook’s servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook Inc. server in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Facebook’s legitimate interest in displaying personalized advertising based on your browsing behavior.

By using this “Facebook Connect” button on our website, you also have the option of logging in or registering on our website using your Facebook user data. Only if you give your express consent prior to the registration process based on a corresponding notice about the exchange of data with Facebook in accordance with Art. 6 para. 1 lit. a GDPR, we receive the general and publicly accessible information stored in your profile when you use the “Facebook Connect” button from Facebook, depending on your personally set privacy settings on Facebook. This information includes the user ID, name, profile picture, age, and gender.

We point out that after changes to Facebook’s privacy conditions and terms of use, your consent may also result in the transfer of your profile pictures, the user IDs of your friends, and the friends list if these have been marked as “public” in your privacy settings on Facebook. The data transmitted by Facebook is stored and processed by us for the purpose of creating a user account with the necessary data (salutation, first name, last name, address data, country, email address, date of birth), if these have been released by you at Facebook. Conversely, data (e.g., information about your browsing or purchasing behavior) can be transferred by us to your Facebook profile based on your consent.

The granted consent can be revoked at any time by sending a message to the person responsible named at the beginning of this privacy policy.

Purpose and scope of data collection and the further processing and use of data by Facebook as well as your rights in this regard and setting options for protecting your privacy can be found in Facebook’s privacy policy: https://www.facebook.com/policy.php

If you do not want Facebook to associate the data collected via our website directly with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g., with “Adblock Plus” (https://adblockplus.org/en/).

7) Use of Customer Data for Direct Advertising

7.1Registration for our e-mail newsletter

If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to receive newsletters. We will then send you a confirmation email asking you to confirm by clicking on a corresponding link that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to trace any possible misuse of your email address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible person named at the beginning. After unsubscribing, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is legally permitted and about which we inform you in this policy.

7.2 WhatsApp-Newsletter

If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.

To send the newsletter, you add our communicated mobile phone number to the address contacts of your mobile device and send us the message “Start” via WhatsApp. By sending this WhatsApp message, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for the purpose of sending the newsletter. We will then add you to our newsletter distribution list.

The data collected by us when registering for the newsletter will be processed exclusively for the purpose of promotional communication via the newsletter. You can unsubscribe from the newsletter at any time by sending us the message “Stop” via WhatsApp. After unsubscribing, your mobile phone number will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is legally permitted and about which we inform you in this policy.

Please note that WhatsApp gains access to the address book of the mobile device we use for newsletter sending and automatically transmits phone numbers stored in the address book to a server of Facebook in the USA.

For sending our WhatsApp newsletter, we therefore use a mobile device in whose address book only the WhatsApp contact data of our newsletter recipients are stored. This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts by accepting the WhatsApp terms of use when first using the app on their device in accordance with Art. 6 para. 1 lit. a GDPR. The transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.

Purpose and scope of data collection and the further processing and use of data by WhatsApp as well as your rights in this regard and setting options for protecting your privacy can be found in WhatsApp’s privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

8) Use of Social Media: Social Plugins

8.1Facebook as a standard plugin

Our website uses so-called social plugins (“plugins”) of the social network Facebook, operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plugin from Facebook” or “Facebook Social Plugin”. An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins

If you are logged into Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by pressing the “Like” button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Facebook’s legitimate interests in the display of personalized advertising, to inform other users of the social network about your activities on our website, and to design the Facebook service in line with needs.

If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also prevent the loading of Facebook plugins and thus the above-described data processing operations with add-ons for your browser for the future, e.g., with the script blocker “NoScript” (http://noscript.net/).

8.2 Facebook Plugins with 2-Click Solution

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” solution. Deactivated plugins are recognized by the fact that they are grayed out. This integration ensures that when a page of our website containing such plugins is accessed, no connection is yet established with Facebook’s servers. Only when you activate the plugins and thereby give your consent to the data transmission in accordance with Art. 6 para. 1 lit. a GDPR does your browser establish a direct connection to Facebook’s servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the scope of the data that Facebook collects with the help of the plugins. To our knowledge, Facebook receives information about which of our websites you are currently and previously visited. By integrating the plugins, Facebook also receives the information that your browser has called up the corresponding page of our website, even if you do not have a profile on Facebook or are not currently logged in. The collected information (including your IP address) is transmitted by your browser directly to a Facebook Inc. server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your contacts there.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. The revocation does not affect the data that has already been transmitted to Facebook.

8.3 Facebook Plugins with Shariff Solution

To increase the protection of your data when visiting our website, these buttons are not integrated into the page as plugins without restriction but only using an HTML link. This type of integration ensures that when you access a page of our website that contains such buttons, no connection is yet established with Facebook’s servers. When you click on the button, a new browser window opens and calls up the page of Facebook, where you can interact with the plugins there (if necessary, after entering your login data).

8.4LinkedIn as a standard plugin

Our website uses so-called social plugins (“plugins”) of the online service LinkedIn, operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). You can recognize the LinkedIn plugins by the LinkedIn logo or the “Recommend” button (“Recommend”) on our website.

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to LinkedIn’s servers. The content of the plugin is transmitted by LinkedIn directly to your browser and integrated into the page. Through this integration, LinkedIn receives the information that your browser has accessed the corresponding page of our website, even if you do not have a LinkedIn profile or are not currently logged into LinkedIn. This information (including your IP address) is transmitted by your browser directly to a LinkedIn server in the USA and stored there.

If you are logged into LinkedIn, LinkedIn can directly assign your visit to our website to your LinkedIn account. If you interact with the plugins, this information is also transmitted directly to a LinkedIn server and stored there. The information is also published on your LinkedIn account and displayed to your contacts there.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on LinkedIn’s legitimate interests in the display of personalized advertising, to inform other users of the social network about your activities on our website, and to design the LinkedIn service in line with needs. If you do not want LinkedIn to assign the data collected via our website directly to your LinkedIn account, you must log out of LinkedIn before visiting our website. You can also prevent the loading of the LinkedIn plugins and thus the above-described data processing operations with add-ons for your browser for the future, e.g., with the script blocker “NoScript” (http://noscript.net/).

Purpose and scope of data collection and the further processing and use of data by LinkedIn as well as your rights in this regard and setting options for protecting your privacy can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy

8.5 LinkedIn Plugin as Shariff Solution

Our website uses so-called social plugins (“plugins”) of the online service LinkedIn, operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

To increase the protection of your data when visiting our website, these buttons are not integrated into the page as plugins without restriction but only using an HTML link. This type of integration ensures that when you access a page of our website that contains such buttons, no connection is yet established with LinkedIn’s servers. When you click on the button, a new browser window opens and calls up the page of LinkedIn, where you can interact with the plugins there (if necessary, after entering your login data).

8.6 Xing-Plugins

This website uses the “XING Share Button”. When you access this website, your browser will establish a short-term connection to servers of the XING AG (“XING”), which will provide the “XING Share Button” functions (in particular the calculation/display of the counter value). XING does not store any personal data about you when you access this website. In particular, XING does not store IP addresses. There is also no evaluation of your usage behavior via the use of cookies in connection with the “XING Share Button”. The current data protection information on the “XING Share Button” and supplementary information can be found on this website: https://www.xing.com/app/share?op=data_protection

9) Online-Marketing

9.1 Facebook Pixel for Creating Custom Audiences (with Cookie Consent Tool)
Within our online offering, the so-called “Facebook Pixel” of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”).
If a user clicks on an advertisement placed by us that is displayed on Facebook, Facebook Pixel adds an addition to the URL of our linked page. If our site allows data sharing with Facebook via Pixel, this URL parameter is written into the user’s browser via a cookie, which our linked page sets itself. This cookie is then read out by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook Pixel, Facebook is able to determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the visited websites) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook advertisement (so-called “Conversion”).
The collected data are anonymous to us, so they do not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel is carried out exclusively with your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please remove the checkmark next to the “Facebook Pixel” setting in the “Cookie Consent Tool” embedded on the website.

9.2 Use of Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, within Google Ads, conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Ads) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your end device. These cookies usually expire after 30 days and do not serve personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Thus, cookies cannot be tracked across Google Ads customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in tracking, you can block this usage by deactivating the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR. In the context of the use of Google Ads, it may also result in the transmission of personal data to the servers of Google LLC. in the USA.

Further information about Google’s privacy policy can be found at the following internet address: https://www.google.com/policies/privacy/

You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be available or may be limited if you have deactivated the use of cookies.

Insofar as legally required, we have obtained your consent for the aforementioned processing of your data in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the website or alternatively follow the described procedure to make an objection.

9.3 LinkedIn Marketing Solutions

We use “LinkedIn Marketing Solutions” on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter “LinkedIn”). This service enables us to direct visitors of our website to additional content that likely corresponds to their individual user interests based on their usage behavior on the social network LinkedIn. The display of this content is based on a cookie-based analysis of previous usage behavior, but no personal data is stored. For this interest-based content determination, cookies—small text files—are stored on your computer or mobile device to collect pseudonymized data about your browsing behavior and thus adjust the content individually based on the stored information.
If the collected and evaluated information has a personal reference, the processing is carried out according to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in displaying personalized page content and market research.
The information can be assigned to the user with the help of additional information that LinkedIn has stored about the user, for example, due to ownership of an account on the social network “LinkedIn”. LinkedIn analyzes the browsing behavior using an algorithm and can subsequently display targeted product recommendations as personalized advertising banners on the user’s LinkedIn account. LinkedIn can also combine the information collected via the cookies with other information that LinkedIn has collected from other websites and/or in connection with the use of the social network “LinkedIn”, thereby creating pseudonymized usage profiles. In no case can the collected information be used to personally identify visitors to this website.
You can prevent the collection of the aforementioned information by LinkedIn by setting an opt-out cookie on one of the following linked websites:
https://www.linkedin.com/psettings/guest-controls
Where legally required, we have obtained your consent for the processing of your data as described above according to Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” integrated on this website.
For more information on LinkedIn’s privacy policy, please visit the following website: https://www.linkedin.com/legal/privacy-policy

10) Web Analysis Services

This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses “cookies,” which are text files placed on your device, to help analyze how you use the website. The information generated by the cookie about your use of this website (including the truncated IP address) is usually transmitted to a Google server and stored there; this may also involve transmission to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures the anonymization of the IP address by truncation and excludes a direct personal reference. Through this extension, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases is the full IP address transmitted to a Google LLC server in the USA and truncated there. On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to us. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other data from Google.
Google Analytics enables the creation of statistics with statements about age, gender, and interests of site visitors through a special function called “demographic characteristics,” based on the evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for targeted marketing measures. However, data sets recorded via the “demographic characteristics” cannot be assigned to a specific person.
All the processing described above, especially the setting of Google Analytics cookies for reading information on the device used, will only take place if you have given us your explicit consent according to Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your website visit.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, obliging Google to protect our site visitors’ data and not to pass it on to third parties.
For data transmission from the EU to the USA, Google relies on standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=en&gl=en

11) Retargeting/Remarketing/Referral Advertising

Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology “Bing Ads” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). A cookie is set on your computer by Microsoft Bing Ads if you have reached our website via a Microsoft Bing ad. Cookies are small text files stored on your device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Microsoft and we can detect that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed in this context, it is done according to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in effective marketing.
The information collected using the conversion cookie is used to generate conversion statistics, i.e., to determine how many users reach a conversion page after clicking on an ad. This allows us to know the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. We do not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can opt-out by deactivating the Bing Ads conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can check if Microsoft advertising cookies are set in your browser and disable them using the EU consumer opt-out page at http://www.youronlinechoices.com/uk/your-ad-choices/
For more information on Microsoft Bing Ads’ privacy policy, please visit: https://privacy.microsoft.com/en-us/privacystatement
Where legally required, we have obtained your consent for the processing of your data as described above according to Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the procedure described above for making an objection.

Bing Ads (Microsoft Corporation) Universal Event Tracking
This website uses Universal Event Tracking of the conversion tracking technology “Bing Ads” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the use of Universal Event Tracking, a tag is implemented on each page of our website that interacts with the conversion cookie set by Microsoft Bing Ads. This interaction makes user behavior on our website traceable and sends the collected information to Microsoft Bing Ads. The purpose is to statistically record and evaluate certain predefined goals, such as purchases or leads, to make our offers more interesting-oriented. The tags are never used to personally identify users.
If the transmission of information about user behavior to Microsoft Bing Ads includes personal user data, it is processed according to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical evaluation of the success of product ads in Microsoft Bing Ads and the purchasing behavior of the user, thus serving to optimize our online offering.
If you do not wish to participate in tracking, you can opt-out by deactivating the Bing Ads conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can check if Microsoft advertising cookies are set in your browser and disable them using the EU consumer opt-out page at http://www.youronlinechoices.com/uk/your-ad-choices/
For more information on Microsoft Bing Ads’ privacy policy, please visit: https://privacy.microsoft.com/en-us/privacystatement
Where legally required, we have obtained your consent for the processing of your data as described above according to Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the procedure described above for making an objection.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing; through this, we advertise this website in Google search results as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in your device’s browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6 para. 1 lit. f GDPR.
Further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked to your Google account by Google and information from your Google account will be used to personalize ads you see on the web. If you are logged into Google during your visit to our website in this case, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, your personal data is temporarily linked by Google with Google Analytics data to form target groups. In the context of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at www.aboutads.info and make settings regarding this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Not accepting cookies may limit the functionality of our website. Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
Where legally required, we have obtained your consent for the processing of your data as described above according to Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the procedure described above for making an objection.

12) Use of a Live Chat System

TidioChat (Tidio Ltd.)
This website collects and stores anonymized data using technologies from Tidio Ltd., 220C Blythe Road, W14 0HH, London, United Kingdom (www.tidiochat.com), for the purpose of web analysis and operating the live chat system, which serves to answer live support inquiries. From these anonymized data, user profiles can be created under a pseudonym. Cookies may be used for this purpose. Cookies are small text files stored locally in the cache of the site visitor’s internet browser. The cookies enable the recognition of the internet browser. If the information collected in this way has a personal reference, it is processed according to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in effective customer support and statistical analysis of user behavior for optimization purposes.
The data collected with TidioChat technologies will not be used to personally identify the visitor of this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. To avoid the storage of TidioChat cookies, you can set your internet browser so that cookies can no longer be stored on your computer in the future or cookies already stored are deleted. Disabling all cookies may result in some functions on our internet pages no longer being executable. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us your informal objection via email to the email address stated in the imprint.

13) Tools and Miscellaneous

13.1 Applications for Job Advertisements by Email

On our website, we advertise currently vacant positions in a separate section, for which interested parties can apply via email to the provided contact address.

Participation in the application process requires applicants to provide us by email with all personal data necessary for a substantiated and informed assessment and selection.
The required information includes general personal details (name, address, a telephone or electronic contact option) and proof of performance documents necessary for a position. Health-related information may also be required, which must be considered in the person of the applicant in terms of labor and social law for social protection.

Which components an application must contain in individual cases for it to be considered and in what form these components are to be sent by email can be found in the respective job advertisement.

After receipt of the application sent using the specified email contact address, the applicant’s data will be stored by us and evaluated exclusively for the purpose of processing the application. For any queries arising during processing, we may, at our discretion, use either the email address provided by the applicant with the application or a specified telephone number.

The legal basis for this processing, including contacting us for queries, is generally Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with § 26 para. 1 BDSG), in the sense that going through the application process is considered the initiation of an employment contract.

If special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g., health data such as information about severe disabilities) are requested from applicants during the application process, the processing is carried out according to Art. 9 para. 2 lit. b GDPR so that we can exercise our rights and fulfill our obligations under labor law and social security and social protection law.

Alternatively, the processing of special data categories may be based on Art. 9 para. 1 lit. h GDPR if it is for preventive health care or occupational medicine, for assessing the applicant’s working capacity, for medical diagnosis, health or social care or treatment, or the management of health or social care systems and services.

If the applicant is not selected in the course of the above evaluation or withdraws their application prematurely, their emailed data and all electronic correspondence, including the original application email, will be deleted after a corresponding notification at the latest after 6 months. This period is based on our legitimate interest in being able to answer any follow-up questions about the application and, if necessary, to fulfill our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be further processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with § 26 para. 1 BDSG) for the purposes of carrying out the employment relationship.

13.2 Online Applications via a Form

On our website, we offer job seekers the opportunity to apply online via a corresponding form. Participation in the application process requires applicants to provide us via the form with all personal data necessary for a substantiated and informed assessment and selection.

The required information includes general personal details (name, address, a telephone or electronic contact option) and proof of performance documents necessary for a position. Health-related information may also be required, which must be considered in the person of the applicant in terms of labor and social law for social protection.

When the form is submitted, the applicant’s data is encrypted according to the state of the art, transmitted to us, stored by us, and evaluated exclusively for the purpose of processing the application.
The legal basis for this processing is generally Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with § 26 para. 1 BDSG), in the sense that going through the application process is considered the initiation of an employment contract.

If the applicant is not selected in the course of the above evaluation or withdraws their application prematurely, their data submitted via the form will be deleted after a corresponding notification at the latest after 6 months. This period is based on our legitimate interest in being able to answer any follow-up questions about the application and, if necessary, to fulfill our obligations to provide evidence under the regulations on equal treatment of applicants.

14) Rights of the affected Subject

14.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller regarding the processing of your personal data, about which we inform you below:

Right of access according to Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the purposes of processing, the categories of processed personal data, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the significance and envisaged consequences of such processing for you, as well as your right to be informed about the safeguards pursuant to Art. 46 GDPR when your data are transferred to third countries;
Right to rectification according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored by us;
Right to erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for establishing, exercising, or defending legal claims;
Right to restriction of processing according to Art. 18 GDPR: You have the right to request the restriction of processing of your personal data as long as the accuracy of your data disputed by you is being verified, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of processing of your data, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need these data after achieving the purpose, or if you have objected on grounds relating to your particular situation as long as it is not yet determined whether our legitimate grounds prevail;
Right to notification according to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of data or restriction of processing unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request transmission to another controller, insofar as this is technically feasible;
Right to withdraw consent granted according to Art. 7 para. 3 GDPR: You have the right to withdraw consent to the processing of data once granted at any time with effect for the future. In case of withdrawal, we will immediately delete the affected data unless further processing can be based on a legal basis for processing without consent. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;
Right to lodge a complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have—without prejudice to any other administrative or judicial remedy—the right to lodge a complaint with a supervisory authority, in particular in the member state of your residence, place of work, or place of the alleged infringement.

14.2 WIDERSPRUCHSRECHT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and—if applicable—additionally by the respective statutory retention period (e.g., commercial and tax retention periods).

When processing personal data based on explicit consent according to Art. 6 para. 1 lit. a GDPR, these data are stored until the data subject revokes their consent.

If there are statutory retention periods for data processed within the scope of legal or quasi-legal obligations based on Art. 6 para. 1 lit. b GDPR, these data are routinely deleted after expiry of the retention periods, provided they are no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part in further storage.

When processing personal data based on Art. 6 para. 1 lit. f GDPR, these data are stored until the data subject exercises their right to object according to Art. 21 para. 1 GDPR unless we can demonstrate compelling legitimate grounds for processing that override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.

When processing personal data for direct marketing purposes based on Art. 6 para. 1 lit. f GDPR, these data are stored until the data subject exercises their right to object according to Art. 21 para. 2 GDPR.

Unless otherwise indicated in the other information of this declaration about specific processing situations, stored personal data are otherwise deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.