Amazon Marketing Cloud
With the Amazon Marketing Cloud, we take your Amazon marketing mix to the next level. For maximum performance.
Services
Our individual services for the Amazon Marketing Cloud
Customer journey analysis
We not only show you how your Amazon customers interact with your brand, but also uncover untapped potential in your marketing strategy.
Individual dashboard creation
We create an interactive dashboard that provides you with unique insights to help you make informed decisions about your Amazon marketing efforts.
Custom Audiences Deep Dive
The Marketing Cloud provides valuable insights for DSP audience creation, such as targeting shopping cart abandoners, bargain hunters or prospects who have visited product pages multiple times but have not purchased.
Individual analyses & evaluations
We find the answer to your questions in the data of the Amazon Marketing Cloud.
Challenges
The 3 biggest hurdles with the Amazon Marketing Cloud
Too many options
The wealth of data and possibilities often leads to confusion - we bring clarity to the process.
Lack of technical know-how
Setting up and using it requires technical knowledge, especially in the area of coding.
Lack of analytical skills
It is complex to transform the data obtained into meaningful information and to interpret it correctly.
Your advantages
How we support you with the Amazon Marketing Cloud
Individual analysis & insights
In-depth insights with all the important information about the target group.
Customer journey disclosure
Complete transparency about customer behavior.
Holistic Amazon performance
Holistic view of PPC, DSP and organic performance.
Webshop tracking:
Tracking of purchases in your own online store.
Day Parting Insights
Detailed daily evaluation of advertising campaigns.
Lookalike Audiences
Tailor-made target groups for maximized sales.
Custom Audiences
Maximum control through detailed control.
Procedure
Cooperation process
Case Studies
Results from our customers
+62% ROAS increase in new customer acquisition
Initial situation
There were major difficulties in efficiently targeting new-to-brand customers. Competition in the GROHE environment is fierce, so conventional methods were not effective.
Solution
After a detailed analysis, we were able to achieve a significant improvement, particularly through the Amazon Marketing Cloud in conjunction with the Amazon DSP. Customer behavior could be analyzed much more precisely, which enabled a more efficient budget allocation.
Result
- The ROAS in new customer acquisition was increased by 62%.
Increasing the relevance of ad creatives
Initial situation
Without the Amazon Marketing Cloud, the ad creative was created without a sound data basis, meaning that it was not possible to create an optimal compilation in the sponsored brand area, for example.
Solution
A detailed analysis of customer behavior by the Amazon Marketing Cloud revealed a clear picture. Based on the data, it was possible to determine exactly which products should ideally be advertised together and even be available in the same creative.
Result
- Enormous increase in the relevance of ad creatives.
+83% ROAS increase on over 5 marketplaces
Initial situation
Inefficient management of Amazon Ads due to the complex interplay between the seller and vendor model, a product portfolio that is difficult to manage with numerous variants and the difficulty of achieving the ambitious growth targets despite these hurdles.
Solution
Implementation of all relevant advertising formats, a granularly structured campaign setup, significantly more efficient use of the advertising budget and detailed monitoring and reporting for continuous optimization of performance.
Result
- Strong growth with a simultaneous 83% increase in ROAS
+194 % increase in advertising sales in 3 months
Initial situation
Complex management of Amazon Ads in the PAN-EU region via the seller and vendor model, whereby efficiency suffers and the potential for optimization is not fully exploited.
Solution
Comprehensive optimization of all advertising formats, continuous improvement of all campaigns, significantly more efficient use of the advertising budget and detailed monitoring and reporting to maximize performance.
Result
- Advertising sales increased by 194% within 3 months.
+295% increase in advertising sales in 3 months
Initial situation
Enormous number of variant articles, a very limited advertising budget and at the same time ambitious growth targets that are difficult to achieve.
Solution
Clear prioritization of articles, a significantly more efficient use of the advertising budget, a targeted focus on the most relevant search queries and the strategic expansion of all advertising formats to achieve the best possible results.
Result
- Advertising sales increased by 295% during the collaboration.
View all references
Reviews
What customers say about working with Moin Marketing
"Moin Marketing helps GROHE to reach potential new customers in a targeted manner with significantly less wastage thanks to the AMC set-up."
Philip Dixon
Leader B2C Sales Europe, Grohe
"The AMC insights allow, among other things, an optimized product selection for sponsored brand ads, as well as data-based content optimization."
Marcel Kuehner
Performance Marketing Manager, Ravensburger
"Moin Marketing has contributed significantly to our advertising success on Amazon in Germany and France, both in the seller and vendor model. We can recommend Moin Marketing without reservation."
Stefan Scharmann
Managing Director, Maul
"Thanks to Moin Marketing, we are achieving impressive success on five Amazon marketplaces in advertising with vendor and seller accounts. Their expertise is outstanding!"
Frederik Lange
Managing Director, Zaco
"With Moin Marketing, we were able to structurally improve and optimize our strategic goals in our Amazon Seller business. We have been a customer of Moin Marketing for 2 years and look forward to all further years."
Maximilian Schottke
Managing Director, Verapur
"Moin Marketing has taken our Amazon ads to the next level! We're pleased with the steady growth and data-driven approach they bring to our campaigns. We value the professional, efficient, and friendly support Moin Marketing offers a lot."
Bas Ploeger
Managing Director, Pogs
Contact us
Get your free potential analysis now!
Potential analysis in just 3 steps
Request an initial consultation
In this conversation, we get to know more about your brand and your goals. We will discuss exactly how we can help you.
Request a potential analysis
We analyze the current status of Amazon Ads and the potential we see for your brand.
Receive an individual offer
Based on the analysis and your goals, you will receive a customized offer that meets your expectations.
FAQ
Any questions? We have the answers!
At the start, we will draw up a detailed inventory and, based on this, define precise goals for the collaboration. These targets are set in a joint call. We then start directly with the first steps of the campaign set-up and optimization.
We create a brand-specific dashboard for you, keep you up to date with regular email updates and offer monthly reporting.
We are extremely flexible and easy to work with. Normally, you will receive an update from us about once a week. In addition, we will communicate the results transparently in video calls.
You should make your product portfolio and its relevance available on the marketplace. A budget for advertising measures is necessary – we will be happy to advise you on this. Clear goals and KPIs are important, and we will also support you here. We also need product texts as well as image and video material.
In any case. It is crucial for the collaboration that we define transparent goals that we pursue. This is the only way we can ensure that we are pursuing the goals that the customer has. The goals can and should also be constantly put to the test during the collaboration. Strategies and specifications change and we can react flexibly to this.
We have the leading dashboard on the market, which transparently reports all important KPIs. This gives you an overview of all important key figures at all times. In addition, we can prepare any individual analyses and add them to the reporting.
Due to the high level of transparency, quality and close partnership, we usually work with our customers for many years.
As a rule, we only need 14 days’ lead time before we can start working together.
