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OUR SERVICES

Amazon DSP Management

Reach your audience at the right time and place-with Amazon DSP.

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Free growth audit
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Trusted by leading brands globally

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AMAZON DSP

We turn clicks into customers

What is Amazon DSP?

Amazon DSP (Demand-Side Platform) gives sellers and vendors powerful ways-beyond the Ad Console-to reach their audiences with programmatic campaigns.
It enables programmatic media buying across Amazon's network, including Amazon properties as well as third-party websites and apps.

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  • Download service iconPrecise targeting using demographic data, interests and purchasing behavior to reach exactly the right users.
  • Growth iconCovering the entire marketing funnel - from raising awareness to targeted product advertising.
  • Wall iconCustomized campaign design, regardless of whether you want to build brand awareness or advertise products.
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How we support DSP at Amazon

Full Funnel Advertising

Amazon DSP enables advertising on Amazon and off Amazon along the entire customer journey.

Prime Video Ads

Prime Video Ads are ideal for reaching potential new customers in a targeted, individual and efficient manner.

Challenges

Your biggest Amazon DSP challenges right now

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No full-funnel tracking

Without it, you lose visibility and miss optimization opportunities.

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Inefficient budget usage

Spend leaks into low-value inventory and weak targeting.

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Lack of detailed reporting

Without clear insights, decisions get slower and less effective.

Free growth audit

Your advantages

How we unlock your Amazon DSP potential

  • advantages-1

    Customized dashboard

    Powerful dashboard with all important KPIs always in view and immediately available on demand.

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    1 to 1 support

    A dedicated expert who knows your account and drives progress with you.

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    Smart tech-stack

    Smart workflows and automation for maximum efficiency.

  • advantages-4

    More profitable growth

    Efficient campaigns that improve return and margin.

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    Granular campaign control

    Maximum control through detailed control.

  • advantages-6

    Supporting you worldwide

    Campaigns on all Amazon marketplaces worldwide.

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    Amazon DSP specialization

    Always at the cutting edge thanks to specialized expertise.

Process

How the collaboration works

01

Initial consultation & getting to know each other

We get to know your company and your goals in order to develop a customized strategy.

02

Free growth audit

We analyze your Amazon potential free of charge and identify growth opportunities.

Case Studies

Client results

+200% lift in purchase rate within 30 days.

Ravensburger

Retail, Europe
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Ravensburger is an internationally recognized brand known for puzzles and board games for all ages. With their Amazon campaigns, they want to maximize the effectiveness of their marketing investments by converting consumers who have already shown interest in their products and at the same time attract new customers.

"The AMC insights allow, among other things, an optimized product selection for sponsored brand ads, as well as data-based content optimization."

Marcel Kühner

Marcel Kühner

Performance Marketing Manager

Solution

Ravensburger used the Amazon Marketing Cloud (AMC) to specifically address engaged target groups. With the help of AMC segments such as shopping abandoners, keyword-based target groups, top 30 shoppers, wish list users and product viewers, interested consumers were effectively retargeted. Lookalike audiences were also used to reach potential new customers.
This strategy significantly increased detail page view rates and sales.

+200%

Increased purchase rate

+43%

Increased DPVR

+40%

Add-to-cart for CR

+6%

New-to-brand rate

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+62% ROAS increase in new customer acquisition

GROHE

Retail, Europe
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There were major difficulties in efficiently targeting new-to-brand customers. Competition in the GROHE environment is fierce, so conventional methods were not effective.

"Moin Marketing helps GROHE to reach potential new customers in a targeted manner with significantly less wastage thanks to the AMC set-up."

Philip Dixon

Philip Dixon

Leader B2C Sales Europe, Grohe

Solution

After a detailed analysis, we were able to achieve a significant improvement, particularly through the Amazon Marketing Cloud in conjunction with the Amazon DSP. Customer behavior could be analyzed much more precisely, which enabled a more efficient budget allocation.

62%

increase in ROAS in new customer acquisition was achieved.

CONTACT US

Get your free growth audit

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Your contact person

Anton Kröger

Email

info@moin-marketing.com

Phone

+49 40 226 09 717

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1

Request an initial consultation

In this conversation, we get to know more about your brand and your goals. We will discuss exactly how we can help you.

2

Request a potential analysis

We analyze the current status of Amazon Ads and the potential we see for your brand.

3

Receive an individual offer

Based on the analysis and your goals, you will receive a customized offer that meets your expectations.

Let's Talk

Have a question or want to work together?

FAQ

Frequently Asked Questions

Any questions? We have the answers!

At the start, we will draw up a detailed inventory and, based on this, define precise goals for the collaboration. These targets are set in a joint call. We then start directly with the first steps of the campaign set-up and optimization.

We create a brand-specific dashboard for you, keep you up to date with regular email updates and offer monthly reporting.

We are extremely flexible and easy to work with. Normally, you will receive an update from us about once a week. In addition, we will communicate the results transparently in video calls.

You should make your product portfolio and its relevance available on the marketplace. A budget for advertising measures is necessary – we will be happy to advise you on this. Clear goals and KPIs are important, and we will also support you here. We also need product texts as well as image and video material.

Due to the high level of transparency, quality and close partnership, we usually work with our customers for many years.