Amazon DSP Management
With Amazon DSP you can precisely reach your target group through programmatic ads and thus maximize your advertising impact.
Amazon DSP
What is Amazon DSP?
Amazon DSP, short for Demand Side Platform, offers sellers and vendors extensive opportunities to reach their own target group with advertising campaigns in addition to the advertising console.
It enables programmatic ad buying across Amazon’s extensive network, which includes not only Amazon sites, but also a variety of other websites and mobile apps.
But what are the advantages of Amazon DSP?
- Precise targeting using demographic data, interests and purchasing behavior to reach exactly the right users.
- Customized campaign design, regardless of whether you want to build brand awareness or advertise products.
- Covering the entire marketing funnel - from raising awareness to targeted product advertising.
Services
How we support DSP at Amazon
Amazon DSP Audiences
Amazon DSP Audiences enable targeted advertising through in-market and lifestyle segments as well as demographic filters such as age and gender. This segmentation increases the efficiency and relevance of advertising campaigns.
Custom retargeting audiences
Custom retargeting audiences are the basis for promising and performance-oriented DSP advertising campaigns. Various remarketing functions, such as view remarketing, allow precise targeting with high relevance.
Custom Audiences Deep Dive
The Marketing Cloud provides valuable insights for DSP audience creation, such as targeting shopping cart abandoners, bargain hunters or prospects who have visited product pages multiple times but have not purchased.
Challenges
Your biggest Amazon DSP problems at the moment
ROAS clearly too low
A ROAS that is too low means that your advertising spend is not achieving the desired return on investment - so you are losing valuable budget without sufficient sales.
Advertising budget is used inefficiently
Inefficient use of your advertising budget leads to wastage and missed opportunities - your money is not working optimally for you.
Full funnel tracking is not available
Without full funnel tracking, you lack a complete overview of the customer journey - important insights remain hidden and optimization potential is not exploited.
Your advantages
How we support you with Amazon DSP
Customized dashboard
Powerful dashboard with all important KPIs always in view and immediately available on demand.
1 to 1 support
With a personal contact person, we offer customized solutions and targeted, individual support.
Own in-house software
Innovative tools for maximum efficiency.
More profit & turnover
Efficient campaigns for increased revenue.
Specialization in Amazon DSP
Always at the cutting edge thanks to specialized expertise.
International use
Campaigns on all Amazon marketplaces worldwide.
Granular campaign control
Maximum control through detailed control.
Procedure
Cooperation process
Case Studies
Results from our customers
+62% ROAS increase in new customer acquisition
Initial situation
There were major difficulties in efficiently targeting new-to-brand customers. Competition in the GROHE environment is fierce, so conventional methods were not effective.
Solution
After a detailed analysis, we were able to achieve a significant improvement, particularly through the Amazon Marketing Cloud in conjunction with the Amazon DSP. Customer behavior could be analyzed much more precisely, which enabled a more efficient budget allocation.
Result
- The ROAS in new customer acquisition was increased by 62%.
Increasing the relevance of ad creatives
Initial situation
Without the Amazon Marketing Cloud, the ad creative was created without a sound data basis, meaning that it was not possible to create an optimal compilation in the sponsored brand area, for example.
Solution
A detailed analysis of customer behavior by the Amazon Marketing Cloud revealed a clear picture. Based on the data, it was possible to determine exactly which products should ideally be advertised together and even be available in the same creative.
Result
- Enormous increase in the relevance of ad creatives.
+83% ROAS increase on over 5 marketplaces
Initial situation
Inefficient management of Amazon Ads due to the complex interplay between the seller and vendor model, a product portfolio that is difficult to manage with numerous variants and the difficulty of achieving the ambitious growth targets despite these hurdles.
Solution
Implementation of all relevant advertising formats, a granularly structured campaign setup, significantly more efficient use of the advertising budget and detailed monitoring and reporting for continuous optimization of performance.
Result
- Strong growth with a simultaneous 83% increase in ROAS
+194 % increase in advertising sales in 3 months
Initial situation
Complex management of Amazon Ads in the PAN-EU region via the seller and vendor model, whereby efficiency suffers and the potential for optimization is not fully exploited.
Solution
Comprehensive optimization of all advertising formats, continuous improvement of all campaigns, significantly more efficient use of the advertising budget and detailed monitoring and reporting to maximize performance.
Result
- Advertising sales increased by 194% within 3 months.
+295% increase in advertising sales in 3 months
Initial situation
Enormous number of variant articles, a very limited advertising budget and at the same time ambitious growth targets that are difficult to achieve.
Solution
Clear prioritization of articles, a significantly more efficient use of the advertising budget, a targeted focus on the most relevant search queries and the strategic expansion of all advertising formats to achieve the best possible results.
Result
- Advertising sales increased by 295% during the collaboration.
View all references
Reviews
What customers say about working with Moin Marketing
"Moin Marketing helps GROHE to reach potential new customers in a targeted manner with significantly less wastage thanks to the AMC set-up."
Philip Dixon
Leader B2C Sales Europe, Grohe
"The AMC insights allow, among other things, an optimized product selection for sponsored brand ads, as well as data-based content optimization."
Marcel Kuehner
Performance Marketing Manager, Ravensburger
"Moin Marketing has contributed significantly to our advertising success on Amazon in Germany and France, both in the seller and vendor model. We can recommend Moin Marketing without reservation."
Stefan Scharmann
Managing Director, Maul
"Thanks to Moin Marketing, we are achieving impressive success on five Amazon marketplaces in advertising with vendor and seller accounts. Their expertise is outstanding!"
Frederik Lange
Managing Director, Zaco
"With Moin Marketing, we were able to structurally improve and optimize our strategic goals in our Amazon Seller business. We have been a customer of Moin Marketing for 2 years and look forward to all further years."
Maximilian Schottke
Managing Director, Verapur
"Moin Marketing has taken our Amazon ads to the next level! We're pleased with the steady growth and data-driven approach they bring to our campaigns. We value the professional, efficient, and friendly support Moin Marketing offers a lot."
Bas Ploeger
Managing Director, Pogs
Contact us
Get your free potential analysis now!
Potential analysis in just 3 steps
Request an initial consultation
In this meeting, we get to know more about your brand and your goals. We will discuss exactly how we can help you.
Request a potential analysis
We analyze the current status of Amazon Ads and the potential we see for your brand.
Receive an individual offer
Based on the analysis and your goals, you will receive a customized offer that meets your expectations.
FAQ
Still have questions? We have the answers!
At the start, we will draw up a detailed inventory and, based on this, define precise goals for the collaboration.
These goals are defined in a joint call.
We then start directly with the first steps of the campaign set-up and optimization.
We create a brand-specific dashboard for you, keep you up to date with regular email updates and offer monthly reporting.
We are extremely flexible and easy to work with. Normally, you will receive an update from us about once a week. In addition, we will communicate the results transparently in video calls.
You should make your product portfolio and its relevance available on the marketplace. A budget for advertising measures is necessary – we will be happy to advise you on this. Clear goals and KPIs are important, and we will also support you here. We also need product texts as well as image and video material.
In any case. It is crucial for the collaboration that we define transparent goals that we pursue. This is the only way we can ensure that we are pursuing the goals that the customer has. The goals can and should also be constantly put to the test during the collaboration. Strategies and specifications change and we can react flexibly to this.
We have the leading dashboard on the market, which transparently reports all important KPIs. This gives you an overview of all important key figures at all times. In addition, we can prepare any individual analyses and add them to the reporting.
Due to the high level of transparency, quality and close partnership, we usually work with our customers for many years.
As a rule, we only need 14 days’ lead time before we can start working together.
