Brand budgetthat proves itself.
Incremental reach & brand awareness on the big screen — powered by the Amazon DSP, your commerce media lever. Exactly the audiences your TV plan no longer reaches. Deployed with maximum efficiency and precision.
You are losing reach — and burning budget. At the same time.
Linear TV is eroding. Cord-cutters and light viewers are barely reachable through classic plans — while the same heavy viewers see the same spot over and over. The result: over-frequency and wasted impressions instead of new contacts.
- Reach collapses where your audience already streams.
- Over-frequency among the same heavy viewers.
- Waste with no control across screens.
The power of television — without the budget risk and the waste.
Exactly where the missing reach lives. Connected to purchase-level data.
The Amazon DSP is the gateway to exactly these audiences — on the big screen and far beyond.
Prime Video
Premium streaming on the biggest screen in the house
Fire TV
The living-room operating system as a reach surface.
Netflix
Premium series & films — bookable via the Amazon DSP.
Joyn
High-reach free streaming in Germany.
Disney+
Blockbuster environment for brand-safe reach.
Rakuten TV
Movie streaming on the big screen — across Europe.
Twitch
Young communities no TV plan reaches anymore.
Open Web
Display & video on premium publishers, brand-safe.
Audio
Streaming audio and podcasts, including Spotify and Amazon Music, for additional contacts.
More CTV apps
Premium streaming inventory across the entire CTV ecosystem.
Reach that nobody else can address.
This reach is incremental, not duplicated — because it is built on logged-in, shopper-data-informed audiences. That is the defensible core. Everything else is commodity.
Logged-in audiences
Real people, logged in across all Amazon screens — no cookie guesswork.
Shopper signals
Anonymized search & purchase signals sharpen the audience — privacy-compliant. →
Incremental reach, in your target group
People your TV plan never reaches — new, not duplicated.
No linear broadcast TV can address this — and no addressable TV plan either.
The big screen as your premium reach stage.
Brand-safe, emotional premium reach: 100% viewable, sound on and non-skippable in streaming TV. The stage where new audiences see your brand for the first time.
De-duplicated. Controlled. Without waste.
Quality reach instead of pure volume — exactly what linear TV cannot do.
Cross-screen dedupe
One person, one contact — cleanly de-duplicated across all screens.
Frequency control
Caps instead of over-frequency: every additional contact works instead of annoying.
Suppression (exclude buyers)
Deliberately exclude existing buyers — budget flows into new reach.
Demographic targeting
Age, gender, income and further attributes.
Regional & daypart
Accurate down to postcode level — and at the right time of day.
Lifestyle & interests
Affinities and content preferences of your core audience.
In-market audiences
Shopper segments & remarketing — close to the purchase decision.
Device & contextual targeting
The right device in the right context.
Proven reach - no vanity reach.
The difference is in the measurement: AMC-based incremental reach, impact and brand-impact evidence proves these are real, new contacts. A depth of measurement that classic TV cannot offer.
Incremental reach
The proven new share of reach beyond your TV plan.
Brand lift
Proven increase in awareness & consideration in the new audience.
Branded searches analysis
How actively your brand is searched for after contact.
Purchase & intent rates
Proven effects on purchase rates and purchase intent.
Viewability & brand safety
Every contact viewable, every environment vetted — verifiable.
Brands that trust us with their advertising
Independent. And 100% transparent.
No opaque buying arbitrage on your reach budget. Unlike the classic holdco, we sit on your side of the table — trust as a weapon against the Big 6.
The black box
- Opaque buying arbitrage on media budgets
- Proprietary inventory deals before client interest
- Volume reach that looks good instead of working
- Reach & impact in separate silos
The open proof
- 100 % transparent costs — you see every euro
- Independent: only your incremental reach counts
- AMC evidence instead of a polished reach dashboard
- Reach & impact designed as one chain
Three steps to the reach you are missing.
Opportunity analysis
We identify the reach gaps, your core audience and the optimal media mix - and quantify the available potential.
Activation
Delivery via the Amazon DSP, with streaming TV as the premium reach stage - de-duplicated & brand safe.
Proof & scaling
Prove incremental reach via AMC, present it to marketing decision-makers, and scale what verifiably reaches new people.
Your entire media budget.
What starts with your missed reach becomes the operating system for every channel. We orchestrate your complete media mix - aligned to one honest, de-duplicated total reach. We don't compete against Meta, Google & Co.- we redirect shares of those budgets into measurable reach and performance.
Let's find your missed reach.
Let's unlock your reach potential