01
Initial consultation & getting to know each other
We get to know your company and your goals in order to develop a customized strategy.
OUR SERVICES
Amazon
Marketing Cloud
Amazon Marketing Cloud
The missing piece for a truly holistic Amazon Advertising strategy-built for maximum performance.
Trusted by leading brands globally
Services
Our services for the Amazon Marketing Cloud
Customer journey analysis
Understand how people move from first touch to purchase, and where you can improve.
Custom dashboards
Interactive reporting that answers your real business questions.
Custom Audiences Deep Dive
Audience strategy & custom audiences. Build high-intent segments to power DSP.
Individual analyses & evaluations
Our AMC services, tailored to your business
Challenges
The three biggest AMC challenges
Too many options
We bring structure and clarity to the process.
Technical complexity
Setup and usage often require coding expertise.
Turning data into decisions
We make insights usable and actionable.
Your advantages
How we support you with the Amazon Marketing Cloud
Customized dashboard
Powerful dashboard with all important KPIs always in view and immediately available on demand.
Customer journey disclosure
Complete transparency about customer behavior.
Webshop tracking
Tracking of purchases in your own online store.
Holistic Amazon performance
Holistic view of PPC, DSP and organic performance.
Custom Audiences
Maximum control through detailed control.
Lookalike Audiences
Tailor-made target groups for maximized sales.
Day Parting Insights
Detailed daily evaluation of advertising campaigns.
Process
How the collaboration works
Case Studies
Client results
+62% ROAS increase in new customer acquisition
GROHE
Retail, Europe
There were major difficulties in efficiently targeting new-to-brand customers. Competition in the GROHE environment is fierce, so conventional methods were not effective.
"Moin Marketing helps GROHE to reach potential new customers in a targeted manner with significantly less wastage thanks to the AMC set-up."
Philip Dixon
Leader B2C Sales Europe, Grohe
Solution
After a detailed analysis, we were able to achieve a significant improvement, particularly through the Amazon Marketing Cloud in conjunction with the Amazon DSP. Customer behavior could be analyzed much more precisely, which enabled a more efficient budget allocation.
62%
increase in ROAS in new customer acquisition was achieved.
+200% lift in purchase rate within 30 days.
Ravensburger
Retail, Europe
Ravensburger is an internationally recognized brand known for puzzles and board games for all ages. With their Amazon campaigns, they want to maximize the effectiveness of their marketing investments by converting consumers who have already shown interest in their products and at the same time attract new customers.
"The AMC insights allow, among other things, an optimized product selection for sponsored brand ads, as well as data-based content optimization."
Marcel Kühner
Performance Marketing Manager
Solution
Ravensburger used the Amazon Marketing Cloud (AMC) to specifically address engaged target groups. With the help of AMC segments such as shopping abandoners, keyword-based target groups, top 30 shoppers, wish list users and product viewers, interested consumers were effectively retargeted. Lookalike audiences were also used to reach potential new customers. This strategy significantly increased detail page view rates and sales.
+200%
Increased purchase rate
+43%
Increased DPVR
+40%
Add-to-cart for CR
+6%
New-to-brand rate
CONTACT US
Get your free growth audit
Your contact person
Anton Kröger
Email
info@moin-marketing.com
Phone
+49 40 226 09 717
1
Request an initial consultation
In this conversation, we get to know more about your brand and your goals. We will discuss exactly how we can help you.
2
Request a potential analysis
We analyze the current status of Amazon Ads and the potential we see for your brand.
3
Receive an individual offer
Based on the analysis and your goals, you will receive a customized offer that meets your expectations.
FAQ
Frequently Asked Questions
Any questions? We have the answers!
At the start, we will draw up a detailed inventory and, based on this, define precise goals for the collaboration. These targets are set in a joint call. We then start directly with the first steps of the campaign set-up and optimization.
We create a brand-specific dashboard for you, keep you up to date with regular email updates and offer monthly reporting.
We are extremely flexible and easy to work with. Normally, you will receive an update from us about once a week. In addition, we will communicate the results transparently in video calls.
You should make your product portfolio and its relevance available on the marketplace. A budget for advertising measures is necessary – we will be happy to advise you on this. Clear goals and KPIs are important, and we will also support you here. We also need product texts as well as image and video material.
Due to the high level of transparency, quality and close partnership, we usually work with our customers for many years.