119 % increase in ad sales
The client sells B2C products from the leather care sector and has been using Amazon Advertising to increase sales since 2013.
The goal of the joint project was to significantly increase ad sales in order to bring the advertising account to a new level. The challenge was to use old and valuable PPC data and to cleverly supplement and expand the existing set-up.
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Our chosen customer strategy:
- Single-SKU strategy
- Use of all advertising formats (SPA, SBA & SDA)
- Integration of Sponsored Brand Video Ads to present the product USP’s
- Constant keyword and bid management